ALL RAGE

Calgary is famous for the Stampede, a wholesome rodeo spectacle of cowboy hats, pancakes, and line dancing, but Alberta’s extreme metal scene has long been ignored. Thousands of diehard fans want a festival that feels as big, loud, and authentic as Europe’s Wacken or Hellfest, not another bar show or country singalong. ALL RAGE is the answer: a two-night Halloween apocalypse headlined by Cannibal Corpse and Mayhem at the Stampede Grounds.

The brand identity expands beyond the Stampede, subverting Calgary’s own image as the “Blue Sky City.” Bright skies give way to blood-soaked streets. Rodeo posters become ritual sigils. Cowboy chants are replaced with blast beats. By distorting familiar symbols, ALL RAGE positions itself not just as an anti-Stampede, but as Calgary’s cultural counterpoint.

This hand-lettered logo is born from black and death metal’s tradition of unreadable brutality, fused with the razor-sharp geometry of Art Deco. It is a fiery, violent wordmark that isn’t meant to be friendly or easy to read. If you can’t decipher it, good! It was never made for posers anyway.