Griz

Griz is an LA-based creative agency known for its bold work in videography and advertising, having collaborated with global giants like Adidas, Pokémon, Nike, and Puma. But before coming to me, their brand was all over the place, visually weak, inconsistent, and completely misaligned with the founder’s evolving vision.

That wasn’t going to fly. Griz needed a serious overhaul. I led a radical rebrand that ripped away the friendly and corporate look of the brand to a more edgy, gritty, and grungy vision. Now, Griz has maintained its status as a creative powerhouse not just in LA but around the world.

To communicate the feelings of edginess, mystique, and sharpness, a wordmark and a letter mark with Japanese Katakana letters was made.